Sunday, May 31, 2009

Continuing Absurdity of Commercials

The Celebrity: Julianne Hough (the "professional" dancer from Dancing with the Stars who became a "professional" country singer)

The Set Up: Poor Julianne used to suffer from unsightly pimples under her caked-on make-up. She needed a way to take those pimples away.

The Solution/Product: A three-step acne-fighting regimen

The Absurdity:

1. While "demonstrating" the product, "professional" Julianne "smooths" the cleanser on her face and then "wipes it off" with washcloth. Of course, the washcloth isn't wet and her face is still caked with make-up after using the cleanser. Does this acne company think we're stupid?

2. Perhaps, just perhaps, if poor Julianne wore a little less make-up, she wouldn't break out and wouldn't need the acne line. Or, if she didn't partake in a profession that required her to complete a full workout while she was in full make-up, she might find the same results.

But that would be smart. And sensible. And simple.

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